Advance Engineering Products was looking for a sub brand illustration that their tank wrights could get behind.
After spending a bit of time understanding that this is a tough, problem solving crew who were immensely proud of their work I knew I had to make an image that would stand out and be a symbol of who they were.
It shows their pride, their tools, and the simplicity of the color meant it could be used as a badge of honor on their coveralls, posters, and any other internal branding that the company required.
