BC Hydro had an e-Learning training module that stressed having the courage to intervene and I was tasked to create a Whiteboard illustration that would animate while the narrator gave and intimate story about how he didn’t have the courage to stop a woman from walking out in traffic.
Using the colors of the BC Hydro brand and following their script I crafted an illustration that followed the story and kept the viewer hooked into the rest of the training module.
BC Hydro was proud to show this to their employees and the rate of participation upon release was over 90%.
